Our objective at Auth0, a customer identity SaaS company acquired by Okta, was to reach tech decision makers whose developers were often bogged down by identity and authentication demands when they'd rather work on product and feature improvements. We ran a global brand campaign that contributed to an 81% lift in brand awareness among our target audience.
Below are some of the placements that we made as part of the broad campaign. It included thought leadership pieces, display, OOH, podcast ads and features in TechCrunch, Harvard Business Review, Axios and more.
Additional videos for the campaign are included below and highlighted on other pages in my portfolio.
To delight developers, we created a number of posters inspired by horror movies which we took to conferences and used as giveaways.
